The one with the surfers

How do you fill up a beach hostel in winter ?
Simply by attracting the only people that could come to the beach on any day, time, under any conditions : surfers.

Case Study

Promotional video


Grand Prix Strat├ęgie
Drive to store operation : Gold
Data driven communication : Silver

Club des AD
Online advertising : Shortlist


Client: Jo&Joe
Agency: BETC