The one with the cookies

Mcvitie’s make delicious British biscuits.
And when you love biscuits as much as they do it’s natural to hate cookies in all their forms.
This time we brought the fight online : an epic battle against Internet cookies.

Case Study


Cristal Festival :
Gold – Best use of digital in a promotional campaign
Silver – Best use of promo & activation
Silver – Best use of direct marketing

Lovies Award :
Shortlist – Branded game or application


Client: McVitie’s
Agency: Fred&Farid