The one with the birthday

Nowadays, we have something to celebrate, we all have the same reflex : create a Facebook event.
So to celebrate the French Lottery 40th anniversary, we created our very own.
But this time, we went big. We didn’t just invite our friends : we invited the entire country.

Case Study

Promotional video

Brand Content

Meet Hervé. The accountant whom is not too pleased with the operation… (but above all not pleased to have to write a bigger check)

Here are some examples :


After the operation we broadcasted the old but famous ads of the brand but with some littles changes on the scripts.

Client: Loto
Agency: BETC