Nowadays, we have something to celebrate, we all have the same reflex : create a Facebook event.
So to celebrate the French Lottery 40th anniversary, we created our very own.
But this time, we went big. We didn’t just invite our friends : we invited the entire country.
Meet Hervé. The accountant whom is not too pleased with the operation… (but above all not pleased to have to write a bigger check)
Here are some examples :
After the operation we broadcasted the old but famous ads of the brand but with some littles changes on the scripts.